2017
Era 01Marketplace
Our own stores on Shopee, Lazada and websites.
We ran our own stores back when we were still in college, and learned the truth that shaped everything: a Malaysian buyer converts on trust and resonance.
We invested our own money in every one. Here's what we learned.
From brand owners who ran our own e-commerce stores, to marketers other brands paid to grow theirs. We've seen what actually works from both seats.
We ran our own stores back when we were still in college, and learned the truth that shaped everything: a Malaysian buyer converts on trust and resonance.
Early on, ads were cheap and easy. A simple carousel could convert with 10x ROI. But as competitors piled in, they got increasingly expensive just to hold the same ground. The moment we stopped ads, everything reset to zero. That's when we saw the biggest problem.
We were among the first in Malaysia to study and practise IP. It is the most efficient way to earn trust, create differentiation from competitors, and connect with your audience. Every brand starts on the same ground, regardless of size, and it is the only approach that compounds and converts organically over time.
Conversions come from trust.
Trust comes from content that resonates.
Ads only amplify.
做好内容，成交自然发生。
We are all committed to one cause — helping Malaysian SME founders finally get seen.
Jonas came from finance, not marketing. Working with the country's biggest financial companies, he kept seeing good businesses lose, not because their products were bad, but because they weren't resonating with audiences. He believed trust was the outcome of resonating content, and conversions would follow. So he built the IP Gravity System™ for Malaysian SMEs who deserve to be seen.
With 8 years in marketing and 5 years running e-commerce brands, Lemon learned what most people miss: attention is easy, trust is the hard part. She turns a founder's raw expertise into stories people actually stop to watch, then into trust that compounds into a loyal community. Attention fades. Trust scales, and that's the part she builds.
In the past 9 years, we've watched founders pour everything into their business, build something genuinely good, and still go unseen by the public. They're the people we want to help.
Not the loudest in the room, just the ones quietly doing the best work. People like that deserve to be seen, and most of the time they aren't, simply because nobody built the bridge between the value they carry and the people who need it.
We don't make people famous. We amplify the value someone already has, and make sure the right people finally see it.
We don't just shoot a few videos and leave. We walk into the business, take time to understand how it works, and fight beside founders online and off. It's like running several companies at once.
Truth is, we're also a team of 「小人物 / Nobody」. Behind every name we help get seen is a team you never see, quietly turning ordinary people into the name their industry remembers.
If you're genuinely the best at what you do and your market still doesn't know it, that's exactly the problem we built Sour Studio to solve. Let us hear your story.