When ads stop, the leads stop.
Meta, Google, 小红书 ads work, until the moment you stop. Traffic goes to zero. Nothing accumulates. Your inbox goes silent, and you're forced to spend on ads again.
Content is an asset. Every video accumulates gravity around your brand. After 3 months of operation, ad spend drops by 80%. By 6 months, you walk into a kopitiam and someone calls you by name.